The Deal Score helps you assess how a diamond is priced compared to others with similar specifications, including shape, carat, cut, color, clarity, certification type, and more. Our developers use artificial intelligence to analyze our entire inventory and assign a Deal Score to each diamond, making it easier for you to filter for the best value.
A "Certified Dream Deal" means the diamond is priced significantly lower than the average price for similar diamonds. A "Great Deal" is priced well below the average, and a "Good Deal" represents a solid price relative to similar diamonds. Finally, a "Fair Deal" indicates the diamond is priced in line with the typical market price for comparable diamonds.
We recommend using the Deal Score filter later in your search to help narrow down your options or break a tie between final contenders. However, keep in mind that just because a diamond doesn’t have a "Certified Dream Deal" or "Great Deal" score doesn’t mean it’s not a great choice. Certain diamonds—especially fancy shapes like Oval, Emerald, and Radiant cuts—can command a premium price due to rare proportions and unique features. These elements are not reflected in the Deal Score.
If a diamond fits your budget and meets your personal preferences, especially in terms of shape or rarity, feel confident in your decision, even if it’s not the highest-rated Deal Score.
So why are DreamStone diamonds priced so much lower than the competition?
The short answer: markup.
Most traditional jewelers significantly inflate their prices, often by 200-300%, to cover high overhead costs, branding, and commissions. At DreamStone, we take a different approach—our pricing is transparent, fair, and closely tied to actual costs.
By cutting out unnecessary markups and leveraging our industry expertise, we offer exceptional diamonds at prices that make sense. Our bell curve chart illustrates this: while competitors charge steep premiums, DreamStone keeps pricing honest, giving you the best value without compromising on quality.